India's Most Engaged Women's Platform

Reach 5.5M women who actually buy.

Stop wasting budget on generic channels. HerKey gives your brand contextual access to India's highest-intent women consumers — in a brand-safe, trusted environment.

Myntra, HDFC, Wellness brands already live
with campaigns across our platform
Indian woman professional
18 min
Average Session Time
Brands already live
MyntraHDFC BankDSP Mutual FundCapreseW for WomanAAYNAORIGEMLucira JewelryHouse of QuadriHealthfabPolicy ParivaarMyntraHDFC BankDSP Mutual FundCapreseW for WomanAAYNAORIGEMLucira JewelryHouse of QuadriHealthfabPolicy Parivaar
5.5M+
Women Professionals
30M+
Monthly Social Reach
18m
Avg. Session Time
20%+
Email Open Rate
83%
Aged 25–45, High Income
The Brand Challenge

Brands want to reach women — but existing
channels are generic, noisy, and unmeasured

Mass media scatters your budget. Generic targeting misses intent. HerKey solves all three.

Scattered Reach

Women audiences are fragmented across mass media with no platform built specifically for them. Your spend disappears into noise.

No ROI Visibility

Brand managers can't tie awareness campaigns to real engagement, intent, or conversion among women. You're flying blind.

Low Trust & Recall

Generic ads are ignored. Women respond to contextual, relevant, community-embedded content. Your brand deserves better placement.

HerKey solves all three — with contextual reach, intent signals, and brand-safe community trust.

Three Ways to Reach Her at Scale

Own the conversation. Own the audience.

From live branded sessions to immersive events to always-on display — every format is built for intent-led women audiences.

Featured brand session
500+ registrations per session
Solution 01
Featured Sessions

Own the conversation

Live and on-demand branded sessions that put your brand at the heart of the conversation — building visibility, trust, and thought leadership with India's most engaged women professionals.

  • Position your brand as a trusted thought leader
  • 20K+ impressions per session listing
  • 65–75% session retention rate with high Q&A engagement
20K+
Impressions per session
100+
Live attendees
500+
Registrations
65–75%
Session retention
Experiential brand event
30–50 high-intent women per event
Solution 02
Experiential Events

From intent to connect

Curate exclusive offline experiences with 30–50 high-intent women from HerKey communities. Create deep emotional brand affinity that no digital ad can replicate.

  • Highly targeted, high-intent invite-only audience
  • Trust-led amplification via organic UGC and advocacy
  • Actionable audience insights directly from your consumers
30–50
Attendees per event
100%
Intent-verified audience
Display and email outreach
200K+ impressions per campaign
Solution 03
Always-On Outreach

Be present every time she logs in

Stay top-of-mind with banner display, video reels, brand pages, and high-intent email campaigns — reaching women across every touchpoint on the platform.

  • Banner display across high-traffic pages
  • Video reels and brand pages with rich storytelling
  • High-intent email campaigns with 20–25% open rate
1.6M
Monthly impressions
200K+
Impressions / campaign
20–25%
Email open rate
0.2–0.5%
CTR on video/banners
Why This Audience

The consumer angle
competitors miss

This audience controls 80%+ of household purchasing decisions. No other platform offers this concentration with this level of contextual brand safety.

80%+ Household Purchase Control

HerKey women drive the majority of household financial and purchase decisions — from insurance to FMCG to EdTech.

83% Aged 25–45 with High Disposable Income

Peak earning, peak spending. This is the cohort every premium brand needs — and they're here.

86% in India's Highest-Spend Markets

Metro and tier-1 concentration across Mumbai, Delhi, Bengaluru, Hyderabad, Pune, Chennai.

More Trusted than Traditional Portals

Women trust peer communities over algorithmic channels. HerKey is opt-in, interest-segmented, and self-selected — every contact is a live intent signal.

How it Works

From brief to live in 3 days

Custom packages built to deliver your awareness, engagement, and performance goals.

01

Share Your Objectives

Tell us your brand goals, target audience segment, and campaign timeline. We listen before we pitch.

02

Receive a Tailored Proposal

Get a custom HerKey media proposal across display, sessions, community, and experiences — built for your goals.

03

Launch Your Campaign

Go live in 3 days. Full campaign reporting and analytics included from day one.

Ready to reach her at scale?

Custom packages across display, sessions, community, and experiences — built to deliver your awareness, engagement, and performance goals.

Get in Touch

Partner with HerKey

Tell us about your brand objectives and we'll build a tailored marketing proposal to connect you with India's most engaged women audience.

simran@herkey.com
+91 76196 54173

Request a Brand Proposal

We respond within one business day with a tailored media plan.